Bachelor of Marketing / Study Plan

 
School Requirements
A.   Obligatory school courses: (24) credit hours:
Course Number
Course Title
Contact Hours
Credit Hours
Pre-requisite
Theoretical
Practical
1601102
3
 
 
 
1602101
3
 
 
 
1603211
3
 
1602101
 
1604201
3
 
 
 
1605215
3
 
-
 
1606102
3
 
-
 
1607110
3
 
-
 
1607150
3
 
-
 
Specialty courses: (81) credit hours distributed as follows:
A. Obligatory specialty courses: (60) credit hours:
Course Number
Course Title
Contact Hours
Credit Hours
Pre-requisite
Theoretical
Practical
1600421
 
3
3
1604313
 
3
3
1604315
Digital and electronic marketing
3
3
1604317
 
3
3
1604325
 
3
3
1604341
 
3
3
1604344
 
3
3
1604404
 
3
3
1604405
 
3
3
1604406
 
3
3
1604429
 
3
3
1604431
 
3
3
1604441
3
3
1604443
 
3
3
1604445
 
3
3
1601408
3
3
0331103
Business math
3
3
1601311
 
3
3
1602102
 
3
3
1601331
3
3
B. Elective specialty courses: (21) credit hours:
Course Number
Course Title
Contact Hours
Credit Hours
Pre-requisite
Theoretical
Practical
1604303
 
3
3
1604314
 
3
3
1604316
 
3
3
1604318
 
3
3
1604334
 
3
3
1604336
 
3
3
1604346
 
3
3
1604350
 
3
3
1604422
 
3
3
1604430
 
3
3
1604444
3
3
1601405
 
3
3
1601413
 
3
3
1601419
3
3
1602211
 
3
3
1605332
3
3
1607111
3
3
1001120
Trade regulations
3
3
1607250
3
3
Advisory Study Plan
(1) Year
( first  ) Semester
(second  ) Semester
Course Number
Course Title
Credit Hours
Course Number
Course Title
Credit Hours
1604201
Marketing principles
3
1606102
Public administration
3
1602101
Accounting 1
3
1604013
Consumer behaviour
3
1601102
Management principles
3
1602102
Accounting 2
3
0331103
Business math
3
1607110
Microeconomics
3
Optional  course
3
National education
3
Total
15
Total
15
( summer  ) Semester
Course Number
Course Title
Credit Hours
Optional course
3
1607150
Principles of statistics
3
Optional course
3
Total
9
(2) Year
( first  ) Semester
(second  ) Semester
Course Number
Course Title
Credit Hours
Course Number
Course Title
Credit Hours
1603211
Financial management
3
1601311
Operation management
3
1605215
Mis principles
3
1604325
Promotion
3
1604313
New product development
3
1604315
e-marketing
3
Marketing optional course
3
Marketing optional course
3
University optional course
3
Marketing optional course
3
Total
15
Total
15
 
( summer  ) Semester
Course Number
Course Title
Credit Hours
1601408
Entrepreneurship
3
University optional course
3
Optional course
3
Total
9
( 3 ) Year
( first  ) Semester
(second  ) Semester
Course Number
Course Title
Credit Hours
Course Number
Course Title
Credit Hours
1604404
Marketing management
3
1604405
Marketing strategy
3
Marketing research
Marketing research
3
1604431
Service marketing
3
1604344
Marketing channels
3
Relationship marketing
Relationship marketing
3
Marketing optional course
3
Marketing optional course
3
Arabic skills 1
3
Arabic skills 2
3
Total
15
Total
15
 
( summer  ) Semester
Course Number
Course Title
Credit Hours
1604341
International marketing
3
University  optional course
3
Total
6
( 4 ) Year
( first  ) Semester
(second  ) Semester
Course Number
Course Title
Credit Hours
Course Number
Course Title
Credit Hours
1601331
Supply chain management
3
1604443
Public relations
3
1604429
Sales management
3
1604445
Contemporary issues in marketing
3
1604441
Business marketing
3
Marketing optional course
3
Marketing optional course
3
2220100
Military sciences
3
Total
12
Total
12