School of Business:: The University of Jordan :: Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and...

School Research

Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security

​Alzoubi, Haitham & Shameem, Beenish & Mushtaq, Saleem & Al Kurdi, Barween & Joghee, Shanmugan & Hamadneh, Samer

Research

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