Consistent with the University of Jordan strategic plan 2022-2027, the school of Business aims to achieve the following strategic goals:
1. Good governance and modern management.
2. Purposeful and motivating learning and teaching experience for students and a supportive environment.
3. Knowledge-producing scientific research with impact on development.
4. Effective societal role.
5. Outstanding academics and researchers.
6. Competent and outstanding administrative staff.
7. Safe and stimulating university environment.
8. Sustainable and impactful partnerships.