School of Business:: The University of Jordan :: How metaverse can enhance customer awareness, interest, engagement and experience: A practical study

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How metaverse can enhance customer awareness, interest, engagement and experience: A practical study

​Alshurideh, M., Kurdi, B., Al-Gasaymeh, A., Abuhashesh, M., Jdaitawi, A., Alzoubi, H., Hamadneh, S. and Alquqa, E.​

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