This course is intended to integrate the materials learned in all other marketing course works as well as prepare the student for a career in marketing. This course is designed to push students analytical and marketing abilities while empowering students to make critical marketing decisions based on a combination of facts, assumptions, and critical judgments. Emphasis is on the application of the marketing process in the turbulent global business environment. Marketing decisions, analysis, and issues are integrated with the goal of achieving customer satisfaction to gain a sustainable competitive advantage within an industry.