Department of Marketing

Featured Research of Marketing Department

01.Mar.2013
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Al-Dmour H., Al-Zu’bi Z. and Kakeesh D. (2013) The Effect of Services Marketing Mix Elements on Customer-Based Brand Equity: An Empirical Study on Mobile Telecom Service Recipients in Jordan, International Journal of Business and Management. Vol. 8, No. 1

Marketing

16.Mar.2017
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Alshurideh, M., (2016) Scope of Customer Retention Problem in the Mobile Phone Sector: A Theoretical Perspective. Journal of Marketing and Consumer Research 20, 64-69.

Marketing

16.Mar.2017
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Al-Dmour, H., Alshurideh, M., and Salehih, S. (2014) A Study of Jordanians’ Television Viewers Habits. Life Science Journal, 11(6), pp: 161-171.

Marketing

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Alshurideh, M., Al kurdi, B., et al. (2018). Understanding the Quality Determinants that Influence the Intention to Use the Mobile Learning Platforms: A practical study. Forthcoming.

Marketing

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Alshurideh, M., Al kurdi, B., et al. (2018). Determinants of pro-environmental behavior in the context of emerging economies. Forthcoming.

Marketing

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Alshurideh, M., et al. (2018) Pharmaceutical Promotion Tools Effect on Physicians’ Adoption of Medicine Prescribing: Evidence from Jordan. Modern Applied Science, 12(11), 20-222. (ERA A).

Marketing

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Qasem Z. Algharabat, R., AlAlwan, A. (2018, June) Adoption of sharing economies of communitive consumption providing an exchange of services: A conceptual frame work. Paper presented at IFIP 8.6 2018 on smart working, living and organising. Portsmouth, Th

Marketing

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Qasem, Z., 2018. Factors Influencing the Adoption of E-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT. In Emerging Markets from a Multidisciplinary Perspective (pp. 195-208). Springer, Cham.

Marketing

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Algharabat, R., Rana, N.P., Dwivedi, Y.K., Alalwan, A.A. and Qasem, Z., 2018. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations. Journal of Retailing and Consumer Servi

Marketing

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