الجامعة الأردنية - كلية الاعمال

  التسويق

الرئيسية الاستراتيجية الهيئة التدريسية الهيئة الإدارية البرامج الخطط الدراسية المواد الدراسيةالبحث العلمي

الابحاث

Al-dmour, H., Hadad, H. and Al-dmour, R., 2023. The impact of the adoption of green marketing on corporate performance of non-profitable organizations: empirical study. Social Responsibility Journal, 19(1), pp.1-19.

  • 01/01/2023

Al-Dmour, H., Saad, N., Basheer Amin, E., Al-Dmour, R. and Al-Dmour, A., 2023. The influence of the practices of big data analytics applications on bank performance: filed study. VINE Journal of Information and Knowledge Management Systems, 53(1), pp.119-

  • 01/01/2023

Pillai, R., Ghanghorkar, Y., Sivathanu, B., Algharabat, R. and Rana, N.P., 2023. Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots. Information Technology & People.

  • 01/01/2023

Obeidat, Z. and Obeidat, M.I., 2022. A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer. Journal of Consumer Affairs.

  • 01/01/2022

Obeidat, Z.M., Alalwan, A.A., Baabdullah, A.M., Obeidat, A.M. and Dwivedi, Y.K., 2022. The other customer online revenge: A moderated mediation model of avenger expertise and message trustworthiness. Journal of Innovation & Knowledge, 7(4), p.100230.

  • 01/01/2022

Al-Dwiry, M., Alkhazaleh, A.M.K., Amir, W. and Al-dweeri, R.M., 2022. Tobin's Q Of Mining & Extraction Organizations Associations Listed In Amman Stock Exchange And The Effect Of Specific Financial Determinants On Them. Journal of Positive School Psycholo

  • 01/01/2022

Thneibat, M.M., Obeidat, A.M., Obeidat, Z.M., Al-dweeri, R. and Thneibat, M., 2022. Promoting Radical Innovation Through Performance-Based Rewards: The Mediating Role of Knowledge Acquisition and Innovative Work Behavior. International Journal of Innovati

  • 01/01/2022

Ahmad, A., Kakeesh, D. and Abuhashesh, M., 2022. The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience: a structural equation modelling approach. International Journal of Electronic Marketing and Re

  • 01/01/2022

Shishan, F., Mahshi, R., Al Kurdi, B., Alotoum, F.J. and Alshurideh, M.T., 2022. Does the Past Affect the Future? An Analysis of Consumers’ Dining Intentions towards Green Restaurants in the UK. Sustainability, 14(1), p.276.

  • 01/01/2022

Shishan, F., Hmoud, H., Zaidan, H. and Qasem, Z., 2022. The Innovation Resistance Theory: The Case of Cryptocurrencies. In Artificial Intelligence for Sustainable Finance and Sustainable Technology: Proceedings of ICGER 2021 1 (pp. 459-465). Springer Inte

  • 01/01/2022

Hamadneh, S., Alshurideh, M., Al Kurdi, B. and Alshurideh, H., 2022. IMPACT OF INVENTORY MANAGEMENT AND SERVICE STRATEGY ON SERVICE PROCESS IMPROVEMENT IN HOSPITALITY SECTOR. International Journal of Theory of Organization and Practice (IJTOP), 1(1), pp.5

  • 01/01/2022

Hamadneh, S., Alshurideh, M., Al Kurdi, B. and AlHamad, A., 2022. THE IMPACT OF JUST IN TIME STRATEGY AND PULL CHAIN STRATEGY ON SUPPLY CHAIN PERFORMANCE. International Journal of Business Analytics and Security (IJBAS), 1(1), pp.39-58.

  • 01/01/2022

Algharabat, R.S. and Rana, N.P., 2021. Social commerce in emerging markets and its impact on online community engagement. Information Systems Frontiers, 23, pp.1499-1520.

  • 01/01/2021

Qasem, Z., 2021. The effect of positive TRI traits on centennials adoption of try-on technology in the context of E-fashion retailing. International Journal of Information Management, 56, p.102254.

  • 01/01/2021

Kakeesh, D., Al-Weshah, G. and Al-Ma'aitah, N., 2021. Maintaining customer loyalty using electronic customer relationship management (e-CRM): Qualitative evidence from small food businesses in Jordan. Studies of Applied Economics, 39(7).

  • 01/01/2021