Learning outcomes |
CILO1 |
CILO2 |
CILO3 |
CILO4 |
CILO5 |
CILO6 |
CILO7 |
Principles of
marketing |
X |
|
X |
X |
|
|
|
Consumer behaviour |
X |
X |
|
X |
|
|
|
New product development |
X |
X |
|
|
|
X |
|
Digital marketing |
X |
X |
|
|
X |
X |
|
Marketing research |
X |
X |
|
X |
X |
X |
|
Promotion |
X |
X |
X |
|
|
X |
|
International marketing |
X |
X |
X |
|
|
X |
X |
Marketing channels |
X |
X |
|
|
|
X |
|
Marketing management |
X |
X |
|
X |
|
|
|
Marketing strategy |
X |
X |
|
|
|
X |
X |
Relationship marketing |
X |
X |
|
X |
|
|
X |
Sales management |
X |
X |
|
|
|
|
X |
Services marketing |
X |
X |
|
|
|
|
X |
Business marketing |
X |
X |
|
|
|
|
|
Public relations |
X |
X |
X |
|
|
X |
|
Contemporary issues in marketing |
X |
X |
X |
|
X |
X |
|
Agricultural marketing |
X |
X |
|
|
X |
X |
|
Personal selling |
X |
X |
|
X |
|
X |
|
Branding |
X |
X |
|
|
|
X |
|
Pharmaceutical marketing |
X |
X |
|
|
|
X |
|
Tourism marketing |
X |
X |
|
|
|
X |
|
Banking marketing |
X |
X |
|
|
|
|
|
Retailing |
X |
X |
|
X |
|
|
|
Marketing ethics |
X |
X |
X |
X |
|
X |
|
Advertising applications |
X |
X |
X |
X |
|
X |
|
Pricing policies |
X |
X |
|
|
|
|
|
Marketing databases |
X |
X |
|
|
|
|
|