School Requirements
A. Obligatory school courses: (24) credit hours:
|
Course Number |
Course Title |
Contact Hours |
Credit Hours |
Pre-requisite |
|
Theoretical |
Practical |
|
1601102 |
|
3 |
|
|
|
|
1602101 |
|
3 |
|
|
|
|
1603211 |
|
3 |
|
1602101 |
|
|
1604201 |
|
3 |
|
|
|
|
1605215 |
|
3 |
|
- |
|
|
1606102 |
|
3 |
|
- |
|
|
1607110 |
|
3 |
|
- |
|
|
1607150 |
|
3 |
|
- |
|
Specialty courses: (81) credit hours distributed as follows:
A. Obligatory specialty courses: (60) credit hours:
|
Course Number |
Course Title |
Contact Hours |
Credit Hours |
Pre-requisite |
|
Theoretical |
Practical |
|
1600421 |
|
3 |
|
3 |
|
|
1604313 |
|
3 |
|
3 |
|
|
1604315 |
Digital and electronic marketing |
3 |
|
3 |
|
|
1604317 |
|
3 |
|
3 |
|
|
1604325 |
|
3 |
|
3 |
|
|
1604341 |
|
3 |
|
3 |
|
|
1604344 |
|
3 |
|
3 |
|
|
1604404 |
|
3 |
|
3 |
|
|
1604405 |
|
3 |
|
3 |
|
|
1604406 |
|
3 |
|
3 |
|
|
1604429 |
|
3 |
|
3 |
|
|
1604431 |
|
3 |
|
3 |
|
|
1604441 |
|
3 |
|
3 |
|
|
1604443 |
|
3 |
|
3 |
|
|
1604445 |
|
3 |
|
3 |
|
|
1601408 |
|
3 |
|
3 |
|
|
0331103 |
Business math |
3 |
|
3 |
|
|
1601311 |
|
3 |
|
3 |
|
|
1602102 |
|
3 |
|
3 |
|
|
1601331 |
|
3 |
|
3 |
|
B. Elective specialty courses: (21) credit hours:
|
Course Number |
Course Title |
Contact Hours |
Credit Hours |
Pre-requisite |
|
Theoretical |
Practical |
|
1604303 |
|
3 |
|
3 |
|
|
1604314 |
|
3 |
|
3 |
|
|
1604316 |
|
3 |
|
3 |
|
|
1604318 |
|
3 |
|
3 |
|
|
1604334 |
|
3 |
|
3 |
|
|
1604336 |
|
3 |
|
3 |
|
|
1604346 |
|
3 |
|
3 |
|
|
1604350 |
|
3 |
|
3 |
|
|
1604422 |
|
3 |
|
3 |
|
|
1604430 |
|
3 |
|
3 |
|
|
1604444 |
|
3 |
|
3 |
|
|
1601405 |
|
3 |
|
3 |
|
|
1601413 |
|
3 |
|
3 |
|
|
1601419 |
|
3 |
|
3 |
|
|
1602211 |
|
3 |
|
3 |
|
|
1605332 |
|
3 |
|
3 |
|
|
1607111 |
|
3 |
|
3 |
|
|
1001120 |
Trade regulations |
3 |
|
3 |
|
|
1607250 |
|
3 |
|
3 |
|
|
|
|
|
|
|
|
Advisory Study Plan
(1) Year
|
( first ) Semester |
(second ) Semester |
|
|
|
Course Number |
Course Title |
Credit Hours |
Course Number |
Course Title |
Credit Hours |
|
1604201 |
Marketing principles |
3 |
1606102 |
Public administration |
3 |
|
1602101 |
Accounting 1 |
3 |
1604013 |
Consumer behaviour |
3 |
|
1601102 |
Management principles |
3 |
1602102 |
Accounting 2 |
3 |
|
0331103 |
Business math |
3 |
1607110 |
Microeconomics |
3 |
|
Optional course |
3 |
|
National education |
3 |
|
Total |
15 |
Total |
15 |
|
( summer ) Semester |
|
Course Number |
Course Title |
Credit Hours |
|
Optional course |
3 |
|
1607150 |
Principles of statistics |
3 |
|
Optional course |
3 |
|
Total |
9 |
|
|
|
|
|
|
|
|
(2) Year
|
( first ) Semester |
(second ) Semester |
|
Course Number |
Course Title |
Credit Hours |
Course Number |
Course Title |
Credit Hours |
|
1603211 |
Financial management |
3 |
1601311 |
Operation management |
3 |
|
1605215 |
Mis principles |
3 |
1604325 |
Promotion |
3 |
|
1604313 |
New product development |
3 |
1604315 |
e-marketing |
3 |
|
Marketing optional course |
3 |
|
Marketing optional course |
3 |
|
University optional course |
3 |
|
Marketing optional course |
3 |
|
Total |
15 |
Total |
15 |
|
( summer ) Semester |
|
Course Number |
Course Title |
Credit Hours |
|
1601408 |
Entrepreneurship |
3 |
|
University optional course |
3 |
|
Optional course |
3 |
|
Total |
9 |
( 3 ) Year
|
( first ) Semester |
(second ) Semester |
|
Course Number |
Course Title |
Credit Hours |
Course Number |
Course Title |
Credit Hours |
|
1604404 |
Marketing management |
3 |
1604405 |
Marketing strategy |
3 |
|
Marketing research |
Marketing research |
3 |
1604431 |
Service marketing |
3 |
|
1604344 |
Marketing channels |
3 |
Relationship marketing |
Relationship marketing |
3 |
|
Marketing optional course |
3 |
|
Marketing optional course |
3 |
|
Arabic skills 1 |
3 |
|
Arabic skills 2 |
3 |
|
Total |
15 |
Total |
15 |
|
( summer ) Semester |
|
Course Number |
Course Title |
Credit Hours |
|
1604341 |
International marketing |
3 |
|
University optional course |
3 |
|
Total |
6 |
( 4 ) Year
|
( first ) Semester |
(second ) Semester |
|
Course Number |
Course Title |
Credit Hours |
Course Number |
Course Title |
Credit Hours |
|
1601331 |
Supply chain management |
3 |
1604443 |
Public relations |
3 |
|
1604429 |
Sales management |
3 |
1604445 |
Contemporary issues in marketing |
3 |
|
1604441 |
Business marketing |
3 |
|
Marketing optional course |
3 |
|
Marketing optional course |
3 |
2220100 |
Military sciences |
3 |
|
Total |
12 |
Total |
12 |