At the successful completion of the Bachelor Program in Marketing the student should be able to:
1. Examine current concepts of the Marketing role in business organizations and society, and explain the marketing principles in relation to the product, price,promotion and distribution functions.
2. Describe the theories and concepts in the field of digital Marketing.
3. Identify ethical issues in marketing context and critically discuss ethical reasoning to Marketing and business circumstances.
4. Utilize applicable central models and theories that relate to consumer behavior and marketing in the online and offline to research and analyze contemporary issues in Marketing.
5. Utilize critical thinking and problem solving to analyze business environment and develop marketing strategies based on product, price, place and promotion objectives in different Market segments.
6. Apply the marketing research process to collect, process, and analyze a range of data in order to provide solutions to marketing problems, and prepare oral presentation to professional standards.
7. Appreciate the global nature of marketing and appropriate measures to operate effectively in international settings.
8. Work efficiently within teams -to accomplish marketing projects.