( 1604443 Public Relations)

• Course Description :

  Prerequisite: (Principles of Marketing)

  Marketing Public Relations will introduce the student to the PR function within an organization and give them a solid understanding of PR as a process and its place in a company’s overall marketing mix. The student will learn how to identify PR opportunities; conduct the appropriate research; identify audiences and media; plan and create a PR campaign; work with the media; and evaluate a campaign’s results.
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Bachelor of Marketing
• Course Level :Bachelor
• Course Outline :

  Public Relations Syllabus 1st 20222.pdf