School of Business:: The University of Jordan :: 1604441 Business Marketing

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( 1604441 Business Marketing )

  • Course Description :

    Pre-requisites: Principles of Marketing

    Business to Business Marketing aims to provide a comprehensive understanding of the key concepts and strategies of marketing products from one business firm to another. Overall, the text emphasizes the unique characteristics differentiating business markets from consumer market while showing its implications to business buyer behavior and to business marketing strategies in return.
  • Pre Request :
  • Credit Hour :
  • Department : Marketing
  • Program : Bachelor of Marketing
  • Course Level :Bachelor
  • Course Outline :
    B2B Syllabus s2 2021-2022 updated.pdf