School of Business:: The University of Jordan :: 1604406 Relationship Marketing

  School of Business - Department of Marketing

Administrative Staff Study Plans Research Courses Programs Academic Staff Strategy Dept. Home

( 1604406 Relationship Marketing)

  • Course Description :
    Pre-requisites: Principles of Marketing   
    This course is designed to build an understanding of the relationship marketing and its different theoretical and practical domains. Coverage includes topics related to product and service delivery on the web, communication using the web infrastructure, data collection and analysis, personalized exchange of information with customers and new models of managing customer relationships both internal and external.
  • Pre Request :
  • Credit Hour :
  • Department : Marketing
  • Program : Bachelor of Marketing
  • Course Level :Bachelor
  • Course Outline :
    Syllabus CRM EN 2023.pdf