Prerequisite: (None)
This course introduces the unique aspects of international marketing. It addresses the complex environment of international marketing and the need to investigate its various economic, social, political, cultural, & legal dimensions from a conceptual, methodological, and applications perspective. It then considers how these environmental factors should affect and provide the framework upon which multinational marketing management can be based on. Focusing on the decision making processes in the areas of product planning, promotion, pricing & distribution. Students will also learn to develop a formal analytic framework of decision making through the group project and a number of case studies.