( 1604213 Consumer Behavior )

• Course Description :

  Pre-requisites: Principles of Marketing   

  This course examines the consumers’ buying and consumption processes, both as individuals and as members of a group. In addition to the factors affecting the buying decision process, Including the psychological, physical, sociological and economic theories of consumer behavior.

   
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Bachelor of Marketing
• Course Level :Bachelor
• Course Outline :

  updated Syllabus CB first semester20222.pdf