( 1604726 Service Marketing)

• Course Description :

  ​Pre-requisites:

  The course focuses on the unique challenges of marketing and managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service and services are at the heart of the course content. The course is equally applicable to organizations whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (e.g., high technology manufacturers, automotive, industrial products, etc.).
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Master In Business Administration/ Marketing Specialization *
• Course Level :Master
• Course Outline :

  Services Marketing Syllabus- MBA 1ST 2022.pdf