( 1604727 Promotion Management)

• Course Description :

  ​Pre-requisites:

  Marketing is more than just dealing with its main activities as product development, pricing, placing and communication with customers separately, but it gets also involved in marketing decisions to harmonize the organization’s objectives, capabilities and resources with the needs and opportunities of the marketplace in integrative way of all marketing mix with respect to promotion and communication. In this context this course of promotion management will focus on how various areas and dimensions of promotion would fit in the mix in interdependence and integrated way through exploring the main activities students should be aware of such as branding management, advertising management, advertising design, traditional media channels, database, digital and social media marketing, alternative marketing, direct response marketing and personal marketing, sales promotion, public relations and sponsorship programs. Instructor of the course will adopting the philosophy of learning instead of teaching, and students will work in conjunction with their instructor as partners. The course is implemented through designed projects and assignments to develop student’s skills and abilities to analyze articulate and innovate ideas.
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Master In Business Administration/ Marketing Specialization *
• Course Level :Master
• Course Outline :

  promotion masters Syllabus.pdf