( 1604723 Consumer Behavior)

• Course Description :
  Pre-requisites:

  This course aims to examine the consumers’ buying and consumption processes, both as individuals and as members of a group. In addition to the factors affecting the buying decision process, Including the psychological, physical, sociological and economic theories of consumer behavior.
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Master In Business Administration/ Marketing Specialization *
• Course Level :Master
• Course Outline :

  CONSUMER BEHAVIOR Syllabus (1) (2).pdf