Organizations are no longer constrained by national borders therefore the International marketing is becoming much important than before. It covers the importance of International Marketing, and differs from the activity of domestic Marketing, The theoretical concepts for the motives and factors determining firms' behavior in the International Markets, the effect of International Environmental Factors (Economical, Political, Social, Cultural & Competition) on decisions taken by International Marketers. It also covers ways and methods followed in analyzing and evaluating opportunities in International Marketing, planning for markets selection, markets penetration, and setting suitable marketing strategies.

On the same hand, it provides practical and theoretical knowledge in practicing International Marketing activities such as planning policies, International product development, pricing policies, distribution policies, and International logistics.