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School of Business - Department of Business Management
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( 16017006 Services Quality Management)
Course Description :
3 credits This course determines and investigates the theoretical frame for services quality analysis in order to accomplish the strategic competitive advantage for business organizations among the challenges of the rapid environmental and economical changes. This course deals with principal approaches and theories of services quality management supported with study cases and examples extracted from real time industrial services.
Pre Request :
Credit Hour :
Department :
Business Management
Program :
Master in Total Quality Management
Course Level :
Master
Course Outline :