( 1604430 Pricing Policies)

• Course Description :

  Pre-requisites: None

  This objective of this course is to introduce the student to one of the most important factors in the marketing mix. Pricing is very critical for the success of any product or service. This course will give the students a solid background on the different methods of pricing as well as on the different approaches in pricing and when we should each pricing policy and under what circumstances. Shows students how they can do the math necessary for making effective price-related decisions. It demonstrates how pricing should be guided by the marketing concept, focusing on the needs and sensitivities of the customer, showing that an understanding of consumer behavior is central to core pricing questions. Chapters end with discussion questions and exercises to help reinforce what students have learned.
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Bachelor of Marketing
• Course Level :Bachelor
• Course Outline :

  JUBS Course Syllabus Pricing.pdf