School of Business:: The University of Jordan :: 1604350 Marketing Ethics

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( 1604350 Marketing Ethics)

  • Course Description :

    Prerequisite: (Principles of Marketing)

    This course will enable future marketers to form their individual perspective on ethical marketing. Through exploring issues and problems surrounding 4Ps, shareholder accountability and globalism, an ethically directed marketing function is considered.

  • Pre Request :
  • Credit Hour :
  • Department : Marketing
  • Program : Bachelor of Marketing
  • Course Level :Bachelor
  • Course Outline :
    Syllabus ETHICS EN 2023.pdf