( 1604334 Marketing of Tourism)

• Course Description :

  Prerequisite: (None)

  This course is designed to provide students with basic concepts and skills in tourism marketing, and will address differences between tourism and other industries. Students will learn how marketing managers can position their products or destinations to capture customers. Also this course will introduce the students to the most recent concepts in tourism marketing. In addition, part of the course will be discussing the Jordanian Tourism Industry in order to help the student in building a better understanding of the destination branding and how to reflect that in planning successful marketing strategies and plans.

   

• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Bachelor of Marketing
• Course Level :Bachelor
• Course Outline :

  Tourism Marketing Syllabus (1).pdf