( 1604318 Health and Pharmaceutical Marketing)

• Course Description :

  Pre-requisites: None

  In the current information age, pharmaceutical marketing is vastly different given the increasing Presence of the internet & social media, company consolidation, and regulatory changes throughout the last decade. Not only have the number of blockbuster medications produced by Pharma decreased, but so has the presence of directed sales representatives in physician offices. Therefore, pharmaceutical and health care industry marketers must work harder and smarter to maximize every product’s or service’s potential. This course will examine the current pharmaceutical marketing environment from both an academic and practical perspective. In particular, we will focus on issues pertinent to those interested in a career in the pharmaceutical industry.

   

• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Bachelor of Marketing
• Course Level :Bachelor
• Course Outline :

  Syllabus 2023 pharma.pdf