( 1604316 Brand Management )

• Course Description :

  Prerequisite: (None)

  Building and effectively maintaining brand equity is among the top priorities of high performing companies. Effective brand-building and brand management drives superior financial results, consumer loyalty and competitive insulation. This course provides students with insights into how profitable brand strategies can be created and the implications for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function.
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Bachelor of Marketing
• Course Level :Bachelor
• Course Outline :

  Branding Syllabus.2022.pdf