( 1604314 Personal Selling)

• Course Description :

  Pre-requisites: (None)

  Overview of the selling process, examination of the legal and ethical issues of organizations which affect salespeople, identification of the communication process between buyers and sellers and how to understand different types of buyers, examination of the sales dialogue and its importance in building a trust-based sales relationship, and concluding with the importance of addressing buyers’ concerns and ways to earn commitment.
• Pre Request :
• Credit Hour :
• Department : Marketing
• Program : Bachelor of Marketing
• Course Level :Bachelor
• Course Outline :

  first semester personal selling e-Syllabus ENglish.pdf