The Dean of School of Business at the University of Jordan, Dr. Ra'ed Masa'deh Bani Yaseen, participated in the 2024 AACSB Middle East and North Africa Conference, held in Egypt.
The conference included nine sessions that brought together academics, thought leaders, and specialists from the finance, business, and industry sectors in the Middle East and North Africa region. They participated in discussions and explored strategies and contemporary issues in business management education and labor market requirements.
On the first day of the conference, sustainable initiatives were discussed, highlighting the importance of collaboration and partnership across disciplines, applied research, and effective responses to economic and societal needs. Additionally, the session focused on how to successfully navigate the journey of international accreditation.
The sessions on the second day focused on AI-powered resources that can provide personalized learning experiences and transformative opportunities for innovation in the education sector. They also addressed the need for strong quality metrics and the development of entrepreneurial ecosystems within universities.
The conference also provided an enabling platform for business education institutions to play a significant and collaborative role in delivering a sustainable positive impact across the Middle East and North Africa region.
For his part, the Dean of School of Business, Dr. Bani Yaseen, emphasized that the School's participation in this conference aligns with its goals of adopting accreditation standards and ensuring both local and global quality assurance across all academic programs. He also highlighted the importance of fostering a culture of quality among the college's staff, developing relationships with external entities that support research and scientific projects, and making a significant contribution to improving the university's standing and ranking in global university rankings.
It is worth noting that the conference, hosted by the College of Business at the American University in Cairo, was attended by deans of business schools, academics, business leaders, and experts from labor markets.