At the successful completion of the Master of Business Administration/ Marketing the student should be able to:
1. Define, describe, and discuss the main concepts of the business environment and the role of Marketing in this environment.
2. Develop advanced problem solving and analytical skills through exposure to real-life case studies.
3. Assess business contemporary issues to reflect business ethics and corporate social responsibility.
4. Conduct and Utilize scientific marketing research and statistical analysis skills to find relationships between marketing variables.
5. Examine and Evaluate consumer behavior in online and offline contexts.
6. Formulate an integrative marketing strategy through the application of multidisciplinary knowledge.
7. Utilize knowledge of the product, price, place and promotion essentials in developing in marketing plans.
8. Write a thesis to an academic standard that contributes to further knowledge and understanding in a related specialized field. (Thesis track)
9. Write a research proposal to an academic standard that expands knowledge a related specialized field.