Bachelor of Marketing / Program Learning Outcome Mapping Matrix

Learning outcomes
CILO1
CILO2
CILO3
CILO4
CILO5
CILO6
CILO7
Principles of
marketing
X
 
X
X
 
 
 
Consumer behaviour
X
X
 
X
 
 
 
New product development
X
X
 
 
 
X
 
Digital marketing
X
X
 
 
X
X
 
Marketing research
X
X
 
X
X
X
 
Promotion
X
X
X
 
 
X
 
International marketing
X
X
X
 
 
X
X
Marketing channels
X
X
 
 
 
X
 
Marketing management
X
X
 
X
 
 
 
Marketing strategy
X
X
 
 
 
X
X
Relationship marketing
X
X
 
X
 
 
X
Sales management
X
X
 
 
 
 
X
Services marketing
X
X
 
 
 
 
X
Business marketing
X
X
 
 
 
 
 
Public relations
X
X
X
 
 
X
 
Contemporary issues in marketing
X
X
X
 
X
X
 
Agricultural marketing
X
X
 
 
X
X
 
Personal selling
X
X
 
X
 
X
 
Branding
X
X
 
 
 
X
 
Pharmaceutical marketing
X
X
 
 
 
X
 
Tourism marketing
X
X
 
 
 
X
 
Banking marketing
X
X
 
 
 
 
 
Retailing
X
X
 
X
 
 
 
Marketing ethics
X
X
X
X
 
X
 
Advertising applications
X
X
X
X
 
X
 
Pricing policies
X
X
 
 
 
 
 
Marketing databases
X
X