This course introduces the nature and role of selling and sales management before relating this to the marketing concept. Also, through this course the instructor will provide a detailed examination of consumer and organizational buyerbehaviour. This course will give an overview of sales responsibilities including prospecting, customer records and information feedback, managing the sales cycle, self-management, dealing with complaints, the provision of service and the implementation of sales strategies. Moreover, this course introduces issues related to the management of the Salesforce and examines the important elements of recruitment and selection. Finally, this course will provide students with the required knowledge about sales forecasting and budgeting.