1604313 New Products development
Course Description :

Prerequisite: (None)

This course contains the nature and duties of the new product management, the identification of a new product, the characteristicsof new products, the steps of planning for new product including:goals, strategies & marketing programs, the concept of new productadoption, management of product life cycle

Department :Marketing
Program :Bachelor of Marketing
Course Level :Bachelor
Course Outline :
Syllabus NPD 2023.pdf    
 

School of Business
Department of Marketing

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