| Course Description : |
Prerequisite: (None) This course aims at exploring the scientific concepts and essentials of Bank Service Marketing as a specialized marketing major within this context, the course offers an integrated comprehensive framework for the marketing operations in banks and which are distinguished from the marketing of goods and other services. In addition, some specialized topics in Bank Marketing , such as, bank service, the behavioral aspects in buying bank services, as well as bank marketing environment will be discussed . Furthermore, the basics of pricing, distributing, and promoting the bank services will also be discussed. Finally, the course will focus on the types of customers and the ways of dealing with them, as well as developing negotiation and banking skills for the students |